Candidate should have following skill sets
Candidate must have handled international clients - Well versed with SEO concepts - Worked on ROI drive SEO Campaigns - Have Paid Media Campaigns Knowledge and Understanding of data - Predictive Analysis Approach - Data Intelligence - Plan and manage quarterly budget for SEO team - Create strategy and execute plan to increase site indexation, including management of XML sitemaps - Manage Google Webmaster Tools and work with Tech team to fix errors. - Identify possible on-site improvements and coordinate tests to measure impact on rankings. - Work with Blog Manager to develop link worthy content and develop plans for Content Marketing. - Content management / continuously optimize and update site content/features, including META data, page content, and articles to ensure maximum rankings for targeted keywords. - Correlate both link building initiatives and on-site changes to rankings. - Monitor, assess and react to competitor strategies. - Automate and monitor all ranks and links for CD properties - Plan to effectively harness and distribute link juice among various CD properties - Coordinate and investigate efforts with the SEM & SMO team. - Stay abreast of new natural search engine optimization developments and opportunities in the SEO domain and incorporate into ongoing campaign management. - Candidate should be easy to work with, assertive and a team player. - Good understanding of coding, search engine algorithms, and website architecture from an SEO perspective with the ability to provide ideal recommendations. - Solid analytical skills with key performance metrics is a must. Good understanding of Google Analytics and Google - Webmaster Tools. - SEO copy writing best practices knowledge for on-page and off-page copy. - SEO knowledge of various platforms including mobile and tablet in addition to desktop
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